![]() ![]() It does this by offering a free trial version before customer pay the membership fees. The website role is service-oriented with a huge focus on building a relationship with the customer. The use of these artistic and friendly graphics is attractive to both younger and older customer segments as well as those not familiar with online services, widening their customer yield. Market Segment: Male and female ages 18 – 55. TunnelBear is one of the many companies taking advantage of this demand by offering a relatively cheap and easy-to-use service, with stylish and intriguing graphics. Virtual private network (VPN) services are becoming more desirable because they ass an extra layer of protection when surfing the web (Nair & Nair, 2016). With the internet becoming more and more engrained in society, extra precautions must be taken to ensure our online security.
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